Expand Value Skills Training

Customer Retention and Expansion Strategies to Drive Long-Term Value

The majority of companies—58%—see no need to differentiate their messaging and content between new customer acquisition and customer retention or expansion. But that doesn’t mean a one-size-fits-all approach is right. In fact, it’s quite wrong.

Research reveals that key customer success moments like customer renewals (Why Stay) and upsells (Why Evolve) require a distinct messaging and customer conversation approach. Why? Because the buyer psychology in these customer retention/expansion situations is radically different from that of new customer acquisition. Treat them the same at your peril.

The Sales Mastery Training Series

Customer success has emerged as a key growth engine—a separate discipline with specific pressures and demands. Only with Corporate Visions do you get the messages, content, and skills rooted in original research and decision-making science to help you answer the most pivotal questions your existing customers are asking: Why should I stay? Why should I pay more if I do? And why should I evolve with you? The most effective customer retention and expansion strategies allow you to answer these questions with confidence, strengthening your customer relationships and propelling them into the future.

What is your "Rescue Revenue" Number?

Online Training Length

~6 hours

Professional Coaching


EMAIL Reinforcement


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Research shows that the skills and techniques you need to acquire new customers are different from the skills you need to retain and expand with existing customers. The key situations of customer retention (Why Stay) and expansion (Why Evolve) have unique pressures and demands. Disrupting or challenging your customer during a renewal or upsell situation is the exact wrong approach—one that could drive a good customer straight into the arms of your competition.

Only with Expand Value Skills can you give your salespeople the skills they need to renew more customers, communicate price increases, and evolve your customer relationships to drive greater value and growth. With a mixture of online and hands-on application-based learning and reinforcement, you can train your sellers on the research- and science-backed concepts they need to be remarkable when implementing your customer retention and expansion strategies. Whether you need to keep more customers, pass along a price increase, or increase your upsells, Expand Value Skills gets salespeople fluent in the skills they need to engage customers across all these pivotal moments.

Expand Value In Your Customer Conversations

Customer renewals, price increase communications, and up-sell or add-on sales have their own distinct pressures and buyer psychology. To succeed in these moments, your message has to respond to them accordingly, helping you tell the most compelling story for the situation at hand.

Messaging isn’t a one-size-fits-all effort that can be universally applied across the entire customer lifecycle. Your stories and skills have to adapt according to what research—not opinions or hunches—reveals about the most effective ways to engage your customers in these moments and create the outcomes you need.  

Only with Expand Value do you get these stories and skills rooted in original research and decision-making science to help you answer the  questions your existing customers are asking: Why should I stay? Why should I pay more if I do? And why should I evolve with you? Learn more by downloading our Solution Brief now.

- Trusted by the World’s Best Brands -

We've partnered with Corporate Visions to transform the customer conversation in so many different ways...They've helped us to dig deep and truly reflect upon what makes us special.
Tom Arnold-
- Andrea Armstrong
VP Global Commercial Operations
AON Hewitt
Our challenge was transitioning our sales people from product to solution, and even to business outcomes. Corporate Visions was able to translate that into an entire learning program that really nailed it for us.
Eduardo Eguerra -
- Rica Lieberman
Director of Sales

Save 60% off the individual price!

Get the Complete Package for $4995