It’s their ability -- or inability -- to articulate value.
When most products and services look and sound the same as all of your competitors – it comes down to you, with your lips moving, telling a better story than everyone else. Your ability to articulate value is the last bastion of competitive differentiation!
Unfortunately, articulating value is an arbitrary, abstract concept that needs to be made simple and concrete enough for you to learn it and do it.
And, that’s what you get with Corporate Visions’ Sales Mastery presented by Tony Robbins.
There are exactly four value conversation skills that every seller must master to be successful. Each one of the four value conversations skills lines up with a critical moment of truth in every customer buying journey -- and matches each of the selling outcomes you must execute to win!
Are there too few qualified deals in your pipeline?
Marketers and salespeople need to go beyond typical value propositions with a disruption-minded approach that gets prospects to see a need to make a change.
Do your proposals lack a compelling business and financial impact story?
Senior-level buyers need to know why they should make an investment with you now rather than delay, defer, or delegate the decision.
Are discounting and customer attrition eroding profits?
Conversations need to follow a framework that helps prospects and customers clearly understand why they should pay and why they should stay with you.
Need to protect your customer base and drive more revenue from existing accounts?
Your conversations need to follow frameworks that help customers understand the value of staying with you and expanding the partnership.
Selling today isn’t about a predictable process that prospects and customers take to buy something. In the deciding journey, your buyers are weighing a series of key questions they need to answer for themselves before they feel comfortable enough to make decisions. Your ability to answer these questions – not your ability to run a prescriptive “sales process” – is what separates winners from losers in today’s hyper-competitive markets.READ MORE
The most interesting thing that sets Corporate Visions’ Sales Mastery apart from all other sales skills training is that it’s based on “decision-making science.”
The most interesting thing that sets Corporate Visions’ Sales Mastery apart from all other sales skills training is that it’s based on “decision-making science.” The invisible forces that shape the way humans frame value and make choices.You get an unfair competitive advantage by putting these concepts to work for you. Based on research in behavioral economics, neuroscience and social psychology – these skills are tested and proven to provoke more interest, intention and action from your customer conversations.Buy the book
Developed in partnership with the leading scientists in persuasion and negotiations, these skills courses are used by the biggest, best companies in the world to sell multi-million-dollar solutions.The principles in this course and contained in these books also are the foundation of the Entrepreneurial Selling class at Northwestern’s Kellogg Graduate School of Management. And, now, for the first time, these concepts are available to you in a powerful, effective, and accessible solution for small businesses and entrepreneurs.
Developed in partnership with the leading scientists in persuasion and negotiations, these skills courses are used by the biggest, best companies in the world to sell multi-million-dollar solutions.buy the book
A complete package of online skills training videos, exercises + personal coaching. A truly unique experience.
Available 24 x 7, access and work through your modular course materials when it’s convenient for you. And, come back any time for a refresher.
Receive detailed, personal coaching and feedback from a professional Sales Mastery consultant as you practice and fine tune your skills.
A complete library of short videos designed to help you continually apply Sales Mastery concepts to your actual sales opportunities.